THAT’S THE WAY I SAW IT
The other day I picked up a 1925 North American Almanac, “The Aristocrat of Almanacs.” It wasn’t in too good of shape, but not bad for 81 years. It had a lot of small articles with a few good American history stories. But the thing that caught my eye was the many advertisements in the back. History certainly repeats itself. Does this sound familiar?
* “Makes the face smooth, wrinkle-free brilliant and even beautiful in color. Send 20 cents (coins or stamps) to Bancilla Laboratorie, Indianapolis, Indiana for the Bancilla Miniature set and beauty book.”
* “The Rolling Toothbrushes are the Only Way. Prescribed by dentists who desire their patients to use a small brush with a long handle.”
* “Dr. Palmer’s Almomeal Compound: It cleans, clears, refreshes, and feeds your skin. Use it like soap.”
* “Why have grey or faded hair? Use B. Paul Henna’s nature’s hair restorer.”
* “You can have a more comfortable shave with Merco Shaving Cream. Sold by druggists who give their customers the best possible service.”
* “Doctor tells how to strengthen eyesight 50% in one week’s time in many instances. Bon-Opto – a doctor’s prescription you can use at home.”
* “Royal Glue – the stickiest sticker ever stuck. 15 cents for household size.”
* “Girls, have you seen it yet? Mad Cap Orange Cream Rouge, which is adaptable from the faintest tint to the brilliance deserved by the theatrical profession. Waterproof – won’t rub off.”
Who said there is nothing new under the sun? History clearly repeats itself in the advertising industry. And that’s the way people saw it during 1925.
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