Curves pledges minimum $1 million donation to the Olivia Newton-John Cancer Centre Appeal


Curves of Waynedale part of the world’s largest fitness franchisor, announced that it is joining Australian superstar Olivia Newton-John in the fight against cancer. Curves is a worldwide presenting sponsor of The Great Walk to Beijing 2008 — a fundraiser that will benefit the Olivia Newton-John Cancer Centre Appeal — and has pledged a minimum $1 million donation to the event.

Curves of Waynedale will participate in the fundraiser through an April in-club promotion that will have members “walking along” as Olivia Newton-John, Curves founder Diane Heavin, and other celebrities, sports heroes, business leaders, corporate partners and cancer survivors trek 142 miles (228 km) over some of the oldest and steepest portions of the Great Wall of China. The Great Walk to Beijing 2008 began April 7 and ends with a triumphal entry into Beijing on April 29.

“Curves is a natural choice to be a primary sponsor of the Walk,” said Olivia Newton-John, a breast cancer survivor. “Research has shown that obesity increases cancer risk and Curves is a program that effectively fights obesity on a worldwide basis.”

“We’re thrilled to join Olivia in the fight against all types of cancer,” said Mary Stark, owner of Curves of Waynedale. “We help women get strong and healthy and fight deadly diseases on a daily basis — from diabetes and heart disease to hypertension and more. This is a chance for us to fight cancer worldwide, and to have fun and get fit doing it.”

Curves of Waynedale will promote the event throughout April with posters, contests and special events. Curves members can “get on the Wall” with an initial donation and earn “kilometers” that will propel them toward “Beijing” through additional donations, workouts and other fun activities. Curves members who complete all 228 kilometers will be entered in a drawing to win a share in thousands of dollars in prizes from Curves International and Curves Travel.

Curves members who’ve battled cancer will be honored and remembered on the Walk. “I’ve seen what cancer can do to individuals and their families,” said Heavin. “So I’m walking in honor of every Curves member who has had to deal with the devastating effects of cancer, and in memory of every Curves member who has lost her life to it. To make that a reality, I’ll be reading the names of those Curves members daily during the Walk.” Members can submit their names or the names of other Curves members on the Curves members-only Web site,

Anyone can take part in the Walk by logging onto and sponsoring Olivia, Diane or any of the other walkers on the journey.

For more information about Curves of Fort Wayne, please contact Mary Stark at 260-478-3500.


About Curves

Curves works every major muscle group with strength training, cardio and stretching in every 30 minute workout. And now there’s an online subscription diet and fitness solution based on founder Gary Heavin’s New York Times bestselling book Curves, Permanent Results Without Permanent Dieting and the results of an ongoing university study. Heavin and his wife Diane are considered the innovators of the express fitness phenomenon that has made exercise available to more than four million women worldwide. With more than 10,000 locations in dozens of countries, Curves is the world’s largest fitness franchise. For more information, please visit: or

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Mary Stark

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