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THAT’S THE WAY I SAW IT

April 23, 2008 Denver Howard

Selling Baseball Another Way

The Brevard County Manatees of The Florida State League has a brand new method of selling its newsletter during the off-season.

They have a treasure hunt with clues mentioned in the newsletter. A local family indured freezing temperatures and found the hidden treasure after dark.

Buck Rodgers GM has had other ideas several years ago at Daytona. He gave 17 fans lifetime passes for getting tattoos of the Daytona team name.

Many, many public relations ideas are surfacing to sell baseball but are they really selling baseball?

How am I to question the success of Minor League Baseball, as many will tell you that times have changed?

Yes, and Minor League Baseball has completely changed from the way I saw it years ago.

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