DEAR WAYNEDALE READERS
We are working hard each day to retain and gain jobs. I recently announced my support for the creation of a Regional Marketing Partnership for economic development. The partnership would assist Northeast Indiana with marketing efforts to increase economic development opportunities and help retain and gain jobs.
The Regional Marketing Partnership would accomplishment the following:
*Develop a strategic marketing plan with specific annual targets based on the region’s assets
*Implement a collaborative branding initiative
*Develop an internet marketing site
*Provide research support to consultants, companies and local economic development partners
*Provide proactive global marketing to capture domestic and international investment opportunities
The City of Fort Wayne has committed $125,000 per year for five years toward the creation of the marketing partnership. A Board of Directors, made up of public, private and economic development leaders will be created to guide the marketing partnership. Performance measures will be put in place to demonstrate a return on investment.
We must act now to be competitive in a global economy and flat world. Our regional partners will join Fort Wayne to market our region to the world to increase private investments and retain and gain jobs. We can build on our assets such as the Fort Wayne International Airport, downtown and our colleges and universities. High performance, high trust partnerships will lead us toward the growth and development of a regional hub of economic activity.
The City of Fort Wayne also supports exploring the creation of a Regional Development Authority for Northeast Indiana. In 2005, the Governor and the Indiana General Assembly created the Northwest Regional Development Authority. The authority would assist Northeast Indiana communities with infrastructure investments in support of economic development opportunities. The authority would be a public agency comprised of local and state government officials. The authority would have bonding authority, a revenue stream, taxing powers, and costs and benefits would be shared among authority members.
Graham Richard
Mayor
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