AROMA THERAPY MARKETING IN INDIANA MAKES SCENTS

“God didn’t just put us on this earth and abandon us. He gave us what we needed to be healthy.”

So says Lindsi Richardson, R.N., an essential oils enthusiast and crafter of scent-infused necklaces. Richardson has been selling her homemade jewelry in such locales as the Taylor University bookstore in Upland, Indiana this year and has been pleased with the response from her expanding range of customers and clients.

Richardson’s goal is to initiate discussions about the benefits of healing and soothing aromas, scents and fragrances. She worked as an intensive care unit nurse for five years and gained perspectives on health, particularly on how making poor choices at a young age can affect a person’s well-being for the rest of his or her life. Whereas she learned much during her nursing career about preventative health, her therapeutic oil use stemmed from her home life.

Richardson explains, “I dealt with sensitive skin all my life.” As a child, she had off-and-on cases of eczema and passed the condition to her son. She found by cutting chemicals in her laundry detergent and home care products, her son’s eczema cleared up. She understands that nontoxic products don’t smell very appealing, which is why she turned to essential oils for a natural boost of alluring fragrances. She has been using such oils for more than two years now.

Being a mother of three young children, Richardson sets time aside to devote to her healthy living blog and oil business. She often diffuses certain oils to help her maintain a clear mindset during her allotted work hour, and the daily routine of focused scents has improved her productivity.

Her initial marketing ventures have been to sell her products through college bookstores.

She explained how constant stress can wear down the body’s immune system, and stress is no stranger to college students. She explained, “Think of the everyday stressors university kids face, such as being away from a familiar home environment, coping with roommate conflicts, trying to plan a future beyond college, and, of course, daily assignments and exams. One natural way to combat these stresses is by using essential oils in a necklace, as the unique perfume will bring peace to the nervous system in waves of calming aromas.”

The process to make each necklace takes about twenty minutes. Richardson uses beads made of lava rock she purchases from a special online supplier, as that specific stone is naturally absorbent. The amount of oil soaked into the rock affects how potent the scent of the oil will be.

A small sampling of oils comes with each purchase of a necklace. The current oil sample is called “Stress Away,” and holds the scents of lavender and cedar wood paired with lime and vanilla. Richardson believes the combination of these scents provides a kind of tropical getaway to those who inhale it.

Richardson doesn’t believe essential oils are magic potions that will solve all health problems, but she recognizes there is a benefit to using natural alternatives to improve one’s well-being.

“It’s all about supporting your body’s innate defenses and natural abilities to heal itself,” Richardson said. “So, when you’re faced with a stomach bug or the flu, your body will have the natural defenses to fight against it.”

And, to her, that makes scents.

Chrysa Keenon is a professional writing major at Taylor University and a staff writer for the campus newspaper The Echo.

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