Waynedale Business


29 Lessons Learned from the Super Bowl

Few sporting events attract the attention of the Super Bowl. This was particularly true for football fans in Indiana and Illinois in 2007. Both Colts and Bears fans admit that this year’s game was interesting and entertaining.

Can the same be said about your business today? Interesting? Exciting? A “must-see” event? If your business or organization is struggling with business creativity and designing innovative approaches in today’s marketplace, consider some of the lessons learned from this year’s game:


1.You can score quickly, but it doesn’t guarantee you win the game.
2.Kick it away from your competitor’s strength.
3.Special teams need special players with special talents.
4.If you run fast and you are in the open, you are hard to catch.
5.Change your game plan if the weather changes. Be ready to adapt.
6.The playing field itself is the same for you and your competitors.
7.Have more than one player who can run the ball.
8.When you are on offense, you have to block well.
9.When you are on defense, react quickly and tackle well.
10.Be prepared for your turnovers. You will likely have some.
11.Also be prepared for your competitors’ turnovers. They will have them, too.
12.The team follows the reactions of its leaders.
13.You can overcome your own mistakes and turnovers.
14.Your competitors have tendencies. Learn them through preparation.
15.Use a halftime to rest, review, and regroup. Then respond in the second half.
16.The larger the stakes, the larger the pressure.
17.Even competitors not playing are interested in your game.
18.If you are always playing defense, you can get tired.
19.If you are always playing offense, you can wear your competitors out.
20.Important games attract even the most casual fans.
21.You do not have to play the game to be into the game.
22.If you have success, keep running until your competitors stop you.
23.When you can’t score big, settle for the smaller scores. They can help you win.
24.Respect your competitors. They have been successful and are not here by accident.
25.Some journeys to super success take years.
26.Celebrate your successes and share your success with your fans.
27.When you lose, you will have critics.
28.Even when you win, you will have critics.
29.Next year, a new journey begins.


Maybe it’s time to look again at your business game plan. The outcome could be super!


Larry W. Rottmeyer, Ph.D. is Professor of Marketing and Chair of the MBA Program at Taylor University in Indianapolis and Fort Wayne. He instructs in the area of business creativity and innovation and is an Indianapolis Colts fan.

The Waynedale News Staff

Larry W. Rottmeyer, Ph.D.

Our in-house staff works with community members and our local writers to find, write and edit the latest and most interesting news-worthy stories. We are your free community newspaper, boasting positive, family friendly and unique news. > Read More Information About Us > More Articles Written By Our Staff